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"We revolutionize the way data, technology and people merge to propel ambitious companies and professionals to world class performance". 


Outi Lotti

Chief Executive Officer


Outi is a highly motivated and responsible team player by nature and used to taking the lead and making decisions. Her guarantee of success is direct and honest communication with a positive attitude and humor. To achieve the desired result, Outi's most important personal qualities are that she is ambitious and determined and has a continuous desire for develop herself.

+46 70 955 03 34


Tiina is an experienced sales professional renowned for her expertise in software sales, with a proven track record of driving revenue growth and leading successful sales teams. With a keen understanding of market dynamics and customer needs, Tiina is known for her strategic approach and relentless drive to exceed targets. She inspires and motivates her team to excel, fostering a culture of innovation and collaboration. With a career marked by numerous successes, Tiina is recognized as a visionary leader who thrives in fast-paced environments and delivers exceptional results.

+358 40 867 57 74


Tiina Vuori

Chief Revenue Officer


Karl Ingerstam

Chief Technology Officer


Karl has solid technical knowledge within a wide range of areas. He is responsible for architecture and infrastructure in his role as product architect for Purply. Additionally, Karl serves as IT architect, team lead for the development team, product owner, project leader, and system specialist. He is driven by curiosity, innovation, and by finding the best solution regardless of the situation. He is to the point, calm and clear, and thrives in environments with a lot of positivity.

+46 76 306 63 93


Emma Gullborn

Chief Product Officer


Emma has many years of experience from big and complex cross functional project. In roles such as strategist, project lead, and change manager, she has delivered value for many companies and organisations. Emma is appreciated both by customers and colleagues, who describe her as empathic, innovative and dependable

+46 72 329 04 70

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Ludvig Andersson


Ludvig is described by his colleagues as an ambitious person who always puts the team before himself. He is a prestigeless individual who is driven to always ensure the highest quality on any delivery. With his keen interest in tech, Ludvig also has a leg up in quickly being able to understand and work with ned technical solutions and thereby give valuable inputs.

Technical Sales


Jens Wirf

Data Scientist


Jens is a greatly appreciated analyst with many years of experience in business and data analysis from several different industries. With double Master’s in Economics and Statistics from Uppsala University, he contributes with particularly good understanding for advanced analytical methods in combination with the ability to translate business challenges to questions that can be answered with data. Co-workers describe Jens as engaged and knowledgeable with a strong drive to help others develop.

+46 70 56 08 774


Oscar Larsson


Oscar is a civil engineer with a background in physics and a Master’s in applied mathematics. He has broad experience in data and IT and describes himself a something of a full-stack data scientist.

Co-workers describe Oscar as curious and driven, ambitious and constantly striving higher.

+46 76 322 88 03

Tech Lead

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Jesper Hagman

Frontend Developer


Jesper is a rising star in the realm of front-end development, despite his recent graduation. With an unparalleled work ethic and a hunger for learning, Jesper has already made significant strides in his career.  Jesper's positive attitude and willingness to go the extra mile make him a valuable asset to any team. His rapid learning pace and dedication to honing his skills set him apart as a promising talent in the field. With Jesper's drive and determination, there's no doubt he'll continue to thrive and make a significant impact in the world of software development.

+46 70 889 78 08

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Erik Felin



Eric has bachelor's degrees in both business administration and systems sciences from Uppsala University. He is a dependable and driven business technologist who fits best in teams, where the group goes first. Erik is also a practised analyst, with the ability to shift between overarching strategy and minor details deftly. He has experience in managing digitalisation programs for large clients, where his structured and analytical approach was very appreciated.

+46 76 113 09 32


Fredrik Skatteboe

Sales Manager


Fredrik is a dynamic sales manager whose background as a former professional athlete is evident in his approach to sales. His natural talent for connecting with people and driving results makes him an exceptional salesperson. With a winning attitude and a relentless drive to succeed, Fredrik consistently goes above and beyond to meet and exceed targets. His ability to quickly adapt and learn in fast-paced environments sets him apart, enabling him to grasp new concepts and strategies with ease. 

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Isak Lind

Product Manager


Isak is a solutions oriented and creative person with a wide range of work exprience. Colleagues describe him as curious, positive, and attentive. Isak is concerned with creating an environment where discussions thrive and everyone is welcome. Work, studies, and sports have made Isak into a strong proponent of the fact that a well functioning group is stronger than the individual. Therefore, he makes sure to create a safe workspace where people can step forward and show their very best.

+46 76 130 73 04


André Malm


André has over 18 years of experience with projects in market analysis, business analysis, pre studies, and procurements for clients such as authorities, telecom operators, venture capitalists, and start ups in both Sweden and Europe. He is very used to working in the borderland between IT and business for clients in both the public and private sectors. André is known for his analytical ability, knack for problem solving and goal-oriented nature.

+46 72 327 89 50

Business Analyst

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